From already known to 1.6M+ impressions in 18 months
We took Aalborg's go-to sushi spot and built the engine to keep them top-of-mind. 18 months later: 1.6M+ impressions, 5.93x ROAS on Meta, 867 tracked orders.
Introduction
Catch Sushi Bar is Aalborg's go-to sushi spot — strong product, loyal customers, a brand that already speaks for itself. The question wasn't whether they needed paid marketing. It was what paid marketing could add to a brand that was already there. What followed was 18 months of paid marketing built for brand awareness and performance — in parallel. Today, Catch Sushi Bar runs on 1.6M+ impressions delivered, a 5.93x ROAS on Meta, and 867 tracked orders. Here's how we built it.
Content
THE CHALLENGE Catch Sushi Bar is Aalborg's go-to sushi spot — fresh product, strong execution, and a loyal local base. The brand wasn't hidden. It was already loved by everyone who knew it. The question wasn't whether to introduce them to the market. It was how to stay top-of-mind in a market that already knew their name. Without paid advertising, that visibility decays. Customers drift. Frequency drops. New competitors take mental shelf space. The goal was to keep Catch Sushi Bar in front of their audience — consistently — and add measurable growth on top. THE APPROACH We built the full Meta Ads strategy from scratch. Same principles we've applied to every restaurant we've worked with — but with a specific focus: brand awareness at scale, with performance built in alongside it. Phase 1 — Foundation We set up the Meta Ads account properly from day one. Conversion tracking, pixel implementation, audience setup, campaign architecture. The foundation that lets everything else scale without breaking. Phase 2 — Content production We built a continuous content engine — video and photo — designed to perform on paid social. Sushi is one of the most visual categories in food. We made sure every creative made you hungry. Phase 3 — Test and learn We tested constantly. New hooks, new formats, new angles. The winners got scaled. The losers got killed. The iteration cycle didn't stop. Phase 4 — Scale with discipline Budgets moved up only when the numbers justified it. We prioritized reach across their region — keeping Catch Sushi Bar visible to as many potential customers as possible, as efficiently as possible. The result: 1.6M+ impressions delivered and 867 tracked orders in 18 months — brand awareness at scale, with perf
Let's Work together
"Mikkel and the team built our paid marketing from the ground up. We had a strong product and loyal customers — but no system to bring new people in consistently. Now we have one. The content quality alone is worth it."
Founder · Catch Sushi Bar
Want results like these? We take on new partnerships every month — no lock-ins, no long-term contracts. If you're ready to turn paid marketing into a measurable engine for your business, let's talk.