From zero to 1.3M+ kr in 18 months
We built An Di's paid stack from scratch — Meta, Google, email, and content production — over 18 months.
Introduction
An Di came to us in November 2024 with a brand-new concept. No paid setup. No email list. No tracking. Just a strong vision — and the ambition to build something big from the ground up. What followed was 18 months of layered, performance-driven growth. This is how we did it — and what the numbers look like today.
Content
THE CHALLENGE When An Di launched, there was nothing in place. No paid advertising infrastructure. No email automation. No tracking to measure what was working. Just a brand-new concept and the founders' ambition to make it work — fast. The question wasn't whether to invest in paid marketing. It was how to do it right, in the right order, without burning the budget on the wrong things first. THE APPROACH We built An Di's paid stack in layers — not silos. Each phase served the next, and nothing was scaled until the foundation supported it. Phase 1 — Brand awareness via Meta + content production We started by building recognition. No hard sell. Just quality content and paid social to establish An Di in the local market. People had to know the brand existed before they could buy. Phase 2 — Conversion-focused paid social with winning creatives Once we identified what content resonated, we scaled it aggressively. Constant creative refresh. Multiple iterations of every winning ad. Performance was the only metric that mattered — not volume, not vanity. Phase 3 — Email marketing — from 0 to 2,354 subscribers In parallel, we built An Di's owned audience. Email capture forms, automation flows, segmentation. A channel they control — not rented from Meta or Google. Phase 4 — Google Ads on top of a foundation that already performed When the brand had momentum, we tapped into existing demand. Google Ads caught warm prospects searching for An Di specifically — and that's where the blended ROAS really took off. The result: four channels that amplified each other instead of competing for credit. WHAT MADE THE DIFFERENCE Five strategic decisions drove the results — and they're the same principles we apply to every client we take on. 1. Content is king. We tested creative iterations relentlessly. Found the winners. Scaled them aggressively. Then tested again. 2. Awareness before pressure. We built recognition before pushing conversion. Cold audiences don't buy — warm ones do. Patience here pays off everywhere else. 3. Performance-led scaling. Budgets only scaled when performance allowed it. Never before. Never on hype. Discipline over excitement. 4. Sequential channel layering. Email and Google were added when the foundation could support them — not at random. Each new channel had to earn its place. 5. Monthly partnership — no lock-ins. Every month, we had to prove value. No retainer safety net. That kept us sharp, and An Di in control of the relationship. THE RESULTS 18 months later, An Di stands at: — 1.3M+ kr in tracked revenue via paid — 5.49x ROAS on Meta — 9x blended ROAS across channels — 2,354 email subscribers from zero This is what performance marketing can do — when the strategy, the creative, and the channels work together instead of pulling in different directions.
Let's Work together
"We came to Mikkel and the team with a brand-new concept — no paid setup, no email list, no one who knew us. 18 months later, we have a marketing engine that just runs. The numbers speak for themselves, but the most important part is that we actually understand what's happening and where we're going."
Vi Lee, Founder · An Di
Want results like these? We take on new partnerships every month — no lock-ins, no long-term contracts. If you're ready to build something that actually moves your bottom line, let's talk.